Bring dead content to life

The Ghost

Let's break it down...

At the core, I unearth your story and help you write copy that makes people pay for what you are already good at.

You have a great story to tell; behind an offer that is too good to pass up. The missing link is you unleashing your personality and the message that comes with it.

Two things you should know about me: (and no, I am not going to humble-brag my way into your good graces)

  • I can have a full conversation wholly made up of pop culture references, quotes from movies and the song of the day.
  • I have a knack for turning life experiences into great micro-fictions; that people can relate to.

In all honesty, you don’t have to have an epic tale of dragons or the proverbial rags-to-riches to get people to connect with you. If you have something simple to say, together we can mould it into a story worth selling.

Feel free to explore the different ways in which we can get the creative juices flowing.


Your source for:

  • Copywriting
  • UX Writing
  • Social Media Writing
  • Career Story
  • Brand Story
  • Bio Writing

Your story. My words.


As an UXer and Brand evangelist, I help all kinds of artists and students grow high-converting businesses and brands through UX Storytelling.

I love telling stories; I love getting into the dirt with what makes a user, a company, or a brand tick. Joseph Campbell opened my eyes, and I believe that a brand and the end-user are the main characters of their own hero’s journey. These paths cross several times.

I want to learn how to tell the story better and pass on the little notes I already have to others. I’m not a writer, I am not an expert; I am just a boy, standing in front of an audience, asking them to help me get my point across.

Armed with strategic thinking, making memorable visual identities, I will ensure your brand and business stand the test of time, by writing about it.

Fun Fact

On weekends... I drum🥁


See Ghostcopy as a pharmacy...

You go in there to get something for that itch. You walk out there with something for that itch... AND a couple of drops for this and another ointment for that.

Ghostcopy is your go-to place for:

  • Writing killer microcopy and short-form to make you understand who you are, what you do and how you can help those you serve.
  • We unearth what stories lie deep in your memory. Extract them and turn on the structure machine to make sense of everything.
  • You have the know-how, the knowledge, the skills and the temperament to help people, all that left is telling them this and help them.
  • It is actually quite remarkable to get paid to be you, do what you love to do and in the meantime, help people.
Ghostwriting with friends


Ghostcopy is an idea.. alter ego, an entity… in fact, it is me.

Ghostcopy is a tv channel and all the movies, series and commercials are the different stories of our community. Your show, just on this channel, for the world to see.

I try to focus on topics like

  • HMW create better writing habits in our daily routine
  • HMW create good topics and avoid the bad ones
  • HMW write more in less time
  • HMW create better writing processes and systems
  • HMW achieve meaningful results without overwhelming yourself
How Might We’s

HMWs are one of many tools in the UX writer’s toolkit to think about a problem space within an intentionally expansive (divergent) mentality, instead of in a reductive (convergent) one. #justsaying

I tell stories

I tell stories.

The good thing is that I also listen to stories - yours. I listen to your account and help you write it out. We add magic to it and send it out into the world. We make your audience the main characters, you the guide, and your product their solution a nutshell.
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