A Proven Process
Why is my approach different?
3 Writing Pillars
- User Experience (UX)
- Brand Experience (BX)
- Reader Experience (RX)
UX + BX + RX = [ UXS ]
I wear different spandex suits in a typical week. During the day, I am a UX hero, and at night I am a Brand warrior. In between, I slay some creative ink on paper to write epic stories. When these powers combine, I am Captain Planet. No… not really, but the tools of the trade are transferable. Everything I do is user-centred and comes with a full bag of empathy. I love to create an experience, for the user, for your brand and yes, especially for the reader.
Here is a quick breakdown of the tools.
User Experience
Don Norman defines User Experience as encompassing all aspects of the end-users interaction with the company, its services,
and its products
.
User experience is a journey a user goes through to reach their goals with your product. User experience is all about interactions — no matter what touch-points users interact with, they should always have a seamless UX.
UX writing is the practice of crafting copy directly used in user interfaces to guide users within a product and help them interact with it. The primary aim of UX writing is to settle communication between users and a digital product.
Brand Experience
Chris Cavanaugh explains that a Brand Experience is about designing a sensory experience that brings a person into a
lasting and meaningful relationship with a brand
.
Having the right vision and communicating it to your users is what is really important. And this is what brand experience is all about.
In comparison with user experience, brand experience caters to the user, even before they become users. Brand experiences rely heavily on design and advertising to communicate a specific message and make users feel good about the brand.
From your core messaging to your content initiatives, the copywriting quality is integral to how your brand is perceived.
Reader Experience
Reader Experience is a reader-centred approach based on reader-response critique, emphasising the individual as a reader-responder.
It argues that reading a written text is part of a complex process that includes a collaboration between the writer, the text, and the reader.
This helps us anticipate, identify, understand, and fix many aspects of writing and design that can make it hard for people to understand and use your written material.
Focusing on reader benefit shows we’ve considered the situation from the reader’s point of view. Our readers feel less threatened and respond better if they think we, as writers, understand their needs.
UX Storytelling
Where is all comes together
UX Storytelling. The concept can be new or as old as humankind itself, but this is my niche and where I thrive the most. Not writing from a writer’s point of view but rather trying to understand the reader better. Then do everything in my written power to write for them.
At its core, UX is about understanding users and then designing helpful products that encourage positive experiences. Why not apply this to readers? They are our users, and we want to promote a positive experience for them.