Copywriting Services

Bring dead content to life

You are an entrepreneur. You came to the right place for the written word to give people goosebumps. Let's face it; lousy copy dampens people's spirits. They run for the hills. So, tell your story. Get people to relate to it, stick around, give you money for your services, and spread the gospel. Story writing is where I shine the brightest.

* Yes, many ghost puns, I know, but that's the spirit.

Ghost Copy

Your story. My words.

Hey there!

I'm Werner

Self-proclaimed Ghost Storyteller. User Experience (UX) Lead by day, Micro-Fiction writer by night. Educator and an eternal student of life, all day, err day.

I help entrepreneurs make content people want to consume and create a career they get excited about.

Creators, authors, writers, filmmakers, and artists fear sounding like a salesperson. Let's change that!

I focus on inspiring and helping brands tell their stories and leverage their audiences on all platforms.

Make your brand sound cool – through some *epic magic – while getting paid for being yourself!

Epic magic includes:
Website copy, sales collateral, Instagram jabber, newsletter emails, and micro and nano-copy are where I shine brightest.

There is a massive black button below for a little bit more about me and what I do.

Content Strategy

How can I help?

UX Writing


Social Media Writing

Career Story

Brand Story

Bio Builder

About Page


Website Copywriting

Conversion copywriting narrows the focus of writing to a single goal – to convert. I am putting the right words in the correct order – to explain the benefit it brings to your readers’ lives.
To get the reader to do something there and then. I specialise in the art of selling products or raising awareness.

Social Media Ghostwriting

I’m the ghost storyteller for your social platforms. I help artists put their stories out into the world and form lasting connections with their digital audiences, all through the power of UX storytelling.
From brand strategist to brand experience designer, I craft stories best suited for your brand.

Email Sequences Copywriting

I create and organise all written content for email campaigns, slogans, headlines, and body content for email sequences.
As an email copywriter, I need to have a thorough understanding of the company’s products or services to convey the marketing messages in emails.

Blog & Article Ghostwriting

Thought leadership is about having a voice, and I can help yours become essential. Tell the world how fantastic your business is.
As a ghostwriter, I slide into different writing styles and brand personalities, depending on the needs of my clients. Make use of a ghost article anywhere and everywhere!
Free Email Course

Storytelling 101

Discover the quick & easy way to generate more leads on autopilot... with storytelling!

Not sure where to start? Join this free 5-day Storytelling email course to get started at your pace. I'll send you a series of emails over the course of 5 days to get you on track to telling your story — perfect.

Join other artists that signed up this week.
Everyone has a story

Who do I serve?













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