The Cost of Being Almost Clear

Being almost clear is more expensive than being wrong.

When you’re wrong, people push back.
They ask questions.
They correct you.

When you’re almost clear, they nod.
Then they hesitate.
Then they disappear.

That’s the tax.

Almost clear positioning creates polite conversations.
Longer calls.
More context.
Extra follow-ups.

Nothing breaks.
Everything drags.

This is why founders misread the problem.
They don’t see failure.
They see friction.
So they assume they need refinement.

They don’t.

They need a decision.

Clarity is not about precision.
It’s about commitment.

Almost clear means you’re still trying to accommodate edge cases.
Still leaving doors open.
Still avoiding the cost of exclusion.

But that cost doesn’t disappear.
It just moves.

It shows up in pricing hesitation.
In prospects who need convincing.
In you explaining the same thing again, slightly differently, every time.

That’s not nuance.
That’s leakage.

The moment positioning actually works, something boring happens.
Conversations shorten.
Objections simplify.
The wrong people stop showing up.

Nothing magical.
Just less friction.

Most people never choose this.
Because being almost clear feels safer than being specific.

It isn’t.

That's the whole point.