You Need Fewer Ideas

You don’t need better content.

You need fewer ideas.

Most founders I speak to don’t suffer from a lack of insight.
They suffer from accumulation.

Every new idea gets added.
Nothing gets removed.

So the message gets longer.
Clear thinking starts to blur.
And authority quietly leaks out.

They call this "nuance."
It’s usually indecision.

Here’s the part I don’t say out loud on calls:

If your positioning requires context, disclaimers, and follow-up explanations, it isn’t finished.
It’s just polite.

Polite positioning is expensive.

It creates longer sales conversations.
It attracts people who need convincing.
It forces you to explain instead of decide.

The irony is that the smartest founders are the most vulnerable to this.
They see every angle.
So they show every angle.

Clarity doesn’t come from adding the missing piece.
It comes from choosing which pieces never get mentioned again.

Most people won’t do that.
Because deletion feels risky.

But that’s where authority actually shows up.
Not in what you can say.
In what you’re willing to leave out.

That's the whole point.